Monday, August 2, 2010

Connection fights obsolescence

Relevance used to be the name of the game.

Today, it is more than just being relevant. You have to have a meaningful connection. Relevance is just the cost of entry, it is no longer the name of the game.

When we don't have any connection with our target or with the people we are leading, we become obsolete.

Today, more than ever, connection is the name of the game. Connection allows for influence.

Isn't that what a leader is all about?

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