Becoming a better leader is like building a brand.
You have to build a brand with the customer in mind. So it raises the question: As a leader, who is your customer?
Your customer is the person or people that you are leading. It doesn't matter if they are organizationally "below" you or not. We lead in all directions.
Start off with understanding their needs and finding ways to fill them. When we deliver on the customers' expectations, we not only are building a brand, but a brand that can lead and influence them to take action.