The Connected and Committed Leader is written by Laura Lopez, a former vice president of marketing at The Coca-Cola Company. It is a book that argues that leadership style in our large corporations is devoid of heart and true human connection.
I think many of us have had experience with the people in power in large organisations. Who hasn't had to negotiate with the bank or the power company at some stage? You know how lacking in compassion they are, all tied up with regulations and browbeaten by someone even more senior than themselves. As a parent our loyalties are divided between the needs of our families and those of a usually heartless workplace, especially in larger organisations. There is little human connection showing at all.
Laura says that for organisations to remain viable into the future they need to change their attitude towards leadership. She believes that people will need to lead rather than manage though traditional management has been the other way around. She defines a leader as "a person followed voluntarily by others". This conflicts with many management theories, which tend to promote directing and controlling behaviours rather than guiding and encouraging. She argues that these theories are outdated and that because the expectations of this new generation of employees has changed, the skills required to lead them need to be changed too.
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